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Wonka Chocolate from Nestle

New Ideas in Chocolate Concepts FOR IMMEDIATE RELEASE Bluemarlin puts pure imagination into WONKA’s new chocolate… Global brand and design consultancy bluemarlin has created strategic brand positioning...

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Sugar Destroying Western Civilization

Refined Sugar Responsible for Spiraling Healthcare Costs At least, that’s the conclusion of a recent Credit Suisse report… According to the Wall Street bank, sugar is destroying our society: “Millions...

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Virgin America Airline Safety Dance Video

So you think you can dance? Virgin America’s new safety video is all the rage among hip flyers.  Directed by Jon Chu, it takes those cheesy airline safety demonstrations to a whole new level of...

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Miraculous Hen launches Andes Barley Wine Beer

Andes Beer’s Mascot [Press Release] Buenos Aires, October 31, 2013 – Andes Barley Wine: A seasoned oak beer. A unique and ephemeral variety that will be a limited edition of the brand.

  The...

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As Seen on Amazon

Screenshot Highlights Advertising on Amazon Pictured on a mid-November evening, as an “un-cookied”* user might have seen the Amazon.com website.  A visitor located in the United States was presented...

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This Is a Generic Brand Video

It’s really all about the “branding”? | This Is a Generic Brand Video – YouTube. From Dissolve [LINK] Also see Peter Helmer [LINK] for an interesting point of view… Branding Barrel from Wikimedia...

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Beef Prices Climb to 1987 Highs

From the AP: …quick trips to the grocery store could drag on a little longer as shoppers search for cuts that won’t break the budgets. Patrons at one market in Lubbock seemed resigned to the high...

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Wonderful Pistachios on YouTube

Wonderful “Get Crackin'” Ad Campaign The ad campaign “Get Crackin'” [LINK] opens alot of creative doors for Wonderful Pistachios and in-house marketing agency,  Fire Station [LINK].  Stories can be...

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Music, Marketing and Pandora

Pandora Workout Routine SWEATIN’ TO THE BOX This is only an unscientific observation.  But in the few weeks I’ve been using Pandora*, my standard elliptical routine has been six songs. It’s purely a...

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Telecom New Zealand Goes Ultra Mobile

Is Ultra-Mobile the Next Big Thing? In the biggest shift in its branding since the adoption of the spark logo, Telecom NZ has unveiled a fresh, colourful new identity through the launch of its new...

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